A proven decision-making programme for senior leaders — built over 25 years of real executive experience, grounded in neuroscience, and designed for the decisions that carry real weight. And once you've completed the programme, you'll have your own AI set up to be, based on the framework, your sparring partner - so the thinking stays consistent every time the stakes are high.
By Mae Leyrer — Forbes-featured executive and strategist who saved a publicly-traded company from bankruptcy in 14 months using this decision-making system.
3–8%
of annual revenue lost to poor decision-making — McKinsey, 2023
That's from McKinsey's 2023 research — and it's not about bad strategy or wrong markets. It's about decisions made under pressure without a clear structure, and communicated in ways the organisation couldn't quite follow through on. Most of that loss stays invisible. Until it isn't.
What this programme gives you
Each part builds on the others. You don't leave with new ideas — you leave with a complete system.
THE NEUROSCIENCE
Before you can sharpen your decisions, you need to understand what's happening when you make them. Why you sometimes frame the wrong problem entirely. Which biases shape your judgment without you realising. What you consistently miss under pressure. You leave with a precise map of your own thinking — including the blind spots you didn't know you had.
THE FRAMEWORK
Built over 25 years of real global executive experience — not management theory. It works on both sides of every hard decision: reaching the right conclusion, and presenting it in a way your organisation can actually act on. Validated with 1000+ senior managers and executives across Europe. Applied to save a publicly-traded company from bankruptcy in 14 months.
AI SPARRING PARTNER
As you work through the programme, you set up your preferred AI tool around your specific decision-making patterns and the framework you've learned. Not a generic assistant. A thinking partner that knows how you reason, flags what you might be missing, and applies the same structure every time the stakes are high. It stays with you after the programme ends.
"This is not a leadership programme. It's a precision instrument for the decisions that carry real weight."
About the founder
Forbes-featured executive · Published author · Strategist
Mae built this framework out of necessity. Over 25 years leading teams across three continents — in finance, pharma, retail, and mobility — she faced the kind of decisions where getting it wrong had real consequences. The sharpest test came when she was brought in to turn around an international publicly-traded company on the brink of bankruptcy. She succeeded in just 14 months. The employees she led through it voted her Leader of the Year.
The framework at the heart of this programme is the same one she used then — and has since refined with 1000+ senior managers and executives across Europe. It's not theory assembled from books. It's a system built from and refined by doing.
She's a published author on strategic thinking and communication, a certified executive coach, and a guest lecturer at renounced European business schools (e.g. WU Executive Academy, Tartu University, Montan University Leoben, and Riga Business School).
The Programme
Every tier includes the neuroscience content, full framework, and your personal AI sparring partner — configured as you go. The difference is how much live access and peer practice you want alongside it.
Self-paced · Start anytime · No deadline
Seven coaching modules you work through at your own pace. Each builds on the last — from understanding how your brain makes decisions under pressure, to applying the framework to a real challenge you're facing right now.
Your AI thinking partner is configured throughout — so by the end, it knows your patterns and is ready to be your decision-making sparring partner.
€597
one-time · free book on the framework
Foundation · Plus 4 live sessions
Everything in the Foundation — plus the Decision-Making Lab. A small group hosted twice a month where you bring a real decision, work through it together using the framework, and get challenged on what you might be missing. Structured practice, not more theory.
€990
Foundation + 4 live sessions included
In-company · Tailored delivery
When one person in the room thinks more clearly, the meeting gets better. When the whole leadership team uses the same framework, the organisation moves differently. This brings the full programme inside your company — built around your team's real decisions, not generic case studies.
On request
tailored to team size and scope
Who this is for
You're 10–20 years into a leadership career. Your everyday is no longer about execution — you're past that. The challenge now is the quality of the decisions themselves: whether you're framing the right problem, whether your thinking holds under pressure, and whether, when you walk out of the room, the decision actually lands.
You might already be using AI to move faster. But speed isn't the issue. The issue is that no tool helps you think more clearly — it just helps you move faster through unclear thinking. That's what this programme changes.
The programme launches soon — join the waitlist to be among the first in. The Decision-Making Lab runs in small cohorts — the next one is forming. Leave your details and Mae will reach out personally with the right next step for you. No sales sequence, no pressure — just a direct conversation when the time is right.
